People

Small team.
Serious product.

We are designers, engineers, and operators obsessed with one thing: giving coaches a platform that feels as premium as the brands they build.

Built & headquartered

100%

Focused on coach success

24/7

Infrastructure you can rely on

Every feature ships with the same bar: would we trust this to run our own coaching business? That filter keeps the product sharp — and the team honest.

Leadership & crew

Meet the team

James Mitchell

Co-founder & CEO

Former operator turned product nerd — steering vision, partnerships, and the roadmap coaches actually need.

Sarah Chen

Head of Product

Turns messy coaching workflows into flows clients understand — from onboarding to retention.

Marcus Webb

Lead Engineer

Backend, infra, and the glue between portal and apps — performance and security first.

Nina Okonkwo

Design Lead

Brand systems, motion, and UI polish — so every white-label app feels intentional.

Tom Hayes

Customer Success

Onboarding, training, and keeping coaches unstuck when launch week gets loud.

Ella Fraser

Operations

Finance, people, and the behind-the-scenes rhythm that keeps shipping predictable.

How we work

Ship with taste

Visual calm, fast interactions, and copy that respects coaches and their clients.

Own the outcome

When something breaks, we fix the system — not the symptom.

Stay close to coaches

Product decisions trace back to real programmes, real revenue, real retention.

Want to build with us?

Join the waitlist for early access to Reps — or say hello if you think we should talk.

Join the waitlist Contact

Small team.Serious product.